Playamar-Benyamina Property Prices 2026: A Torremolinos Beachfront Zone Guide

In Playamar-Benyamina, the registered sale price, what buyers actually paid at the notary, averaged 3,639 EUR/m2 across all property types in June 2026, with apartments at 3,852 EUR/m2 and villas at 2,549 EUR/m2 (listyco notarial data, 2026-06, Consejo General del Notariado). New-build villas registered n/a this month: no reliable figure is available for the zone. These are real closing prices, not asking prices, and they capture a beachfront district defined by its towers, where the apartment segment carries a large premium over the detached stock.

What did property actually sell for in Playamar-Benyamina in 2026?

Registered notarial sales averaged 3,639 EUR/m2 across all property types in June 2026: 3,852 EUR/m2 for apartments and 2,549 EUR/m2 for villas (listyco notarial data, Consejo General del Notariado). New-build villas registered n/a. The apartment figure exceeds the villa figure by a wide margin, a spread that distinguishes Playamar-Benyamina from the cliffside zones where the two segments trade at comparable levels.

Property type	Registered price (EUR/m2), Playamar-Benyamina, June 2026
All property types	3,639
Apartments	3,852
All villas	2,549
Resale villas	2,549
New-build villas	n/a

Source: listyco notarial data, 2026-06 (Consejo General del Notariado). The resale villa figure of 2,549 EUR/m2 equals the all-villa figure, confirming that the villa market is entirely resale-driven this month. No new-build villa transactions registered, which is consistent with a fully developed beachfront where land for new detached construction is effectively unavailable.

What kind of place is Playamar-Benyamina?

Playamar-Benyamina is the eastern beachfront district of Torremolinos, sitting between Los Alamos to the northeast and the town centre to the southwest. The zone takes its double name from two adjacent areas: Playamar, the beachfront strip, and Benyamina, the residential streets immediately inland. A broad beachfront promenade lines the sand here, connecting eastward to the Los Alamos beach and westward to the El Bajondillo and La Carihuela front, so the district sits on the continuous coastal walkway that runs the length of Torremolinos.

The defining physical feature is the towers. For years, the Playamar towers were the only tall buildings in Torremolinos, and they remain the most distinctive landmark on the municipality’s coastline. These residential towers, some rising well above the surrounding low-rise apartment blocks, give upper-floor apartments panoramic sea views that the older stock cannot match. The zone’s beachfront position is flat, unlike the cliff-backed El Bajondillo to the west, which means the towers do the work that the cliff does elsewhere: they lift the apartment stock to a viewpoint premium that ground-level properties cannot reach.

The residential fabric is a mix of those landmark towers, mid-rise apartment blocks from the 1970s and 1980s tourism boom, and a scatter of older detached houses on the inland streets. The apartment stock ranges from unrenovated units with original fittings to refurbished properties with contemporary interiors and sea-view terraces. The villa stock, unlike the cliffside detached houses found in El Bajondillo, sits on the flatter inland streets behind the beachfront, where the absence of elevation means the detached properties lack the sea-view premium that lifts the tower apartments. This physical layout is the structural reason behind the wide apartment-villa price gap.

Torremolinos covers 19.9 square kilometres with 71,270 residents in 2025, of whom 15,610 are foreign-origin (Instituto de Estadistica y Cartografia de Andalucia, SIMA, 2025). The town hall’s padron figure is higher still, at 74,289 with 18,003 foreign nationals representing 24.2 per cent of the total and 121 different nationalities (Sur in English, September 2025). The municipality registered 1,566 property transactions in 2024, split between 148 new-build sales and 1,418 resales (SIMA, 2024). The tourism economy is substantial: 52 hotels with 20,808 beds and 1,002 hospitality establishments (SIMA, 2024), making the town one of the Costa del Sol’s densest accommodation hubs.

For Playamar-Benyamina specifically, the buyer profile splits between two segments. The first is the holiday-home and short-let investor, typically UK or Nordic, drawn by the beachfront position, the tower sea views and the rental income the location supports. The second is the year-round resident, who values the flat walkable access to the promenade, the beach and the commercial streets, plus the relaxed residential character that distinguishes the zone from the busier town centre.

What drives property prices in Playamar-Benyamina?

Three factors shape the zone’s price structure. First, the tower stock is the distinguishing value driver. The beachfront towers give upper-floor apartments panoramic sea views that no other property type in the zone can offer, and this viewpoint premium is what lifts the apartment figure to 3,852 EUR/m2. In a flat beachfront district where ground-level apartments see only the promenade and the sand, the towers are the only route to a high-floor sea view, and buyers pay for that elevation. The villa stock, sitting on the inland streets without the same elevation, trades at a level that reflects its land value and condition rather than its views.

Second, the beachfront position and the promenade access drive demand from both the resident and the investor segments. A resident in Playamar-Benyamina can walk to the beach, the promenade restaurants and the commercial streets without crossing the N-340 coast road, a convenience that inland zones cannot match. The investor segment values the same beachfront position for its short-let appeal: tower apartments with sea views command premium nightly rates in the holiday rental market. A buyer evaluating the zone should weigh the rental income potential against the community-approval requirements for short lets under Andalusia’s VFT rules, which require town-hall authorisation and a 60 per cent community-of-owners approval since the February 2025 Decreto-ley. For the full rental regulatory framework, see the renting-out guide for non-resident owners.

Third, the fully developed beachfront constrains new supply. The villa_new figure of n/a is not a data gap but a market signal: in a district where the beachfront is built out, new detached construction is effectively absent, and the villa market is entirely resale. The apartment market is similarly constrained on the front line, where the towers and the established blocks leave no room for new high-rise development. The supply constraint supports the price level, because demand for beachfront property competes for a fixed stock rather than a growing pipeline.

How does Playamar-Benyamina compare to neighbouring areas?

Playamar-Benyamina’s all-type registered average sits in the upper-middle of the Torremolinos beachfront zones with notarial data (listyco notarial data, 2026-06, Consejo General del Notariado). It registers below the cliffside El Bajondillo, whose elevated villa stock lifts its all-type figure to the top of the Torremolinos beachfront ranking. The gap is driven by the villa segment: El Bajondillo’s cliffside detached houses carry a viewpoint premium that Playamar-Benyamina’s inland villa stock lacks. The apartment figures are closer, because both zones have beachfront tower and apartment stock, though El Bajondillo’s cliff setting adds a further premium. For the El Bajondillo comparison in detail, see the El Bajondillo property prices guide.

To the west, La Carihuela-Los Nidos registers close to Playamar-Benyamina at the all-type level (listyco notarial data, 2026-06, Consejo General del Notariado). Both zones share the flat beachfront character and the apartment-dominant price structure. The difference lies in the stock character: La Carihuela’s apartment stock is older, rooted in the former fishing quarter, while Playamar-Benyamina’s is defined by the towers. For the La Carihuela comparison in detail, see the La Carihuela and Los Nidos property prices guide.

To the northeast, Los Alamos registers above Playamar-Benyamina at the all-type level (listyco notarial data, 2026-06, Consejo General del Notariado). Los Alamos benefits from its own train station and its position closest to Malaga airport, which drives investor demand from buyers who value transport connectivity. The two zones share the flat beachfront character, but Los Alamos commands a premium that reflects its transport access and its growing popularity. For the Los Alamos comparison in detail, see the Los Alamos property prices guide.

To the southwest, Torremolinos Centro registers well below Playamar-Benyamina (listyco notarial data, 2026-06, Consejo General del Notariado). The centre’s broader stock mix includes inland residential properties without beach proximity, which pulls its average down. A buyer choosing between the centre and Playamar-Benyamina trades the town-centre commercial density for the beachfront and tower-view premium. For the Centro comparison in detail, see the Torremolinos Centro property prices guide.

Why are registered notarial prices lower than asking prices?

Registered notarial prices are lower than asking prices because they record every signed transaction across the full mix of resales and transfers, rather than the prime, newly listed stock that sets the headlines. Asking prices on property portals for Playamar-Benyamina sit above the registered average (asking, not closing), a gap typical of Costa del Sol beachfront zones where the listing stock skews toward renovated sea-view apartments in the towers, while the transaction mix captures the full range of older residential stock that needs updating.

For broader market context, the Tinsa IMIE Local Markets report for Q2 2026 recorded 15.2 per cent annual growth in Spanish completed housing values, the highest year-on-year rate since the third quarter of 2006, with a quarterly advance of 3.7 per cent (Tinsa, IMIE, Q2 2026). The INE Housing Price Index reported a 12.9 per cent annual rate nationally for Q1 2026, with new homes up 9.1 per cent and second-hand homes up 13.5 per cent (INE, HPI, Q1 2026). The two indices measure different things: the notarial figure is a closing price for this specific zone, while the Tinsa and INE figures track broader market trends at the national level. For the broader regional transaction and price trend, see the Costa del Sol quarterly market tracker.

How should a buyer read Playamar-Benyamina’s numbers?

Start from the registered notarial figure as your floor of reality: it is what comparable homes actually closed at. Treat asking prices as the seller’s opening position and adjust for the specific property’s distance to the beach, floor level, view, condition and refurbishment state. A buyer evaluating a renovated tower apartment with a sea view on an upper floor should expect to pay above the 3,852 EUR/m2 registered apartment average, which captures the full stock mix including older units near the promenade. A buyer looking at a detached house on the inland streets should weigh the resale villa figure of 2,549 EUR/m2 as a benchmark, while recognising that properties with modernised interiors and good outdoor space will command a premium over that average.

The n/a for new-build villas is itself a signal. In a district where the beachfront is fully developed, new-build villa transactions are too rare to report. That tells a buyer that Playamar-Benyamina is a resale market, not a development pipeline, which has implications for specification levels: most stock is existing and may require refurbishment to reach current standards. The wide apartment-villa spread is the second signal: it tells a buyer that the value in this zone is concentrated in the beachfront apartment stock, specifically the towers, and that the villa segment trades at a discount that reflects its inland position and older character. For the full acquisition-cost breakdown, see the cost of buying guide. For rental yield context across the Costa del Sol, the Marbella rental yields guide covers the buy-to-let landscape.

This guide is general information, not legal or tax advice. Rules change and individual circumstances differ. Verify current requirements with an independent lawyer (abogado) or tax advisor (gestor/asesor fiscal) before acting.